Press & Fan Sites
If you’re wanting to get the word out about your MMO’s upcoming expansion, you’d be a turkey to not focus your attention on multi-game MMO websites. Employing correspondents that attend gaming expos around the globe, these “Press” sites have come to expect a certain degree of red carpet treatment.
If I told most game publishers that I could guarantee a scribe from a popular website would show up to their event and write something (anything) about their game, and all it would take is throwing in airfare, hotel, press passes, and maybe an exclusive meet-and-greet or dinner, most publishers couldn’t write the cheque fast enough.
Press sites are one of the smartest places to drop a few bucks for a potentially big return. People have decried the lack of advertising in EverQuest II, while Press sites like TenTonHammer and Massively get thousands of eyeballs on their sites every day. There’s always a chance that an article about EverQuest II could bring back old players, or attract the interest of a gamer new to MMOs. Some would call this kind of quid pro quo a necessary evil, but these days, it’s just the cost of doing business. Last week, we saw plenty of that business with a series of tweets as these sites went through the Age of Discovery dog-and-pony show that is the Press Tour.
This Thanksgiving, we wanted to take a moment to be thankful for those EQ2 Fan Sites that didn’t go on Press or Beta Tours, yet continue to support the EQ2 community not just once or twice a year, but every day. Although Fan Sites don’t bring new gamers to EQ2, a vibrant supportive community can sure help to retain existing players.