On Friday June 4th, 2010, Lord of the Rings Online (LotRO) made news by announcing that the entire game was going to a Free-to-Play (F2P) model. Players can maintain a subscription, and receive most of the game and game items, but they’ll need to spend real money to get access to new items which appear on their marketplace.
This begged the question of whether other games such as EverQuest, EverQuest II, or World of Warcraft would move to a F2P model, and if they did so, whether it would be gamewide or if we would see the addition of new isolated F2P servers.
F2P Goldmine?
Thus far, it remains unclear if F2P has been the financial goldmine that SOE expected when they spent millions developing and marketing their kid-friendly FreeRealms. The game is popular, but it’s unknown outside SOE if enough people are buying items in the Marketplace to continue the experiment. Already, there has been one major revamp to FreeRealms, shifting the target audience from 10-15 downwards by making gameplay, combat, and quest completion easier.
Thus far, every addition of RMT elements to EQ2 has been extremely unpopular with players, at least in discussion forums. Applying a F2P model to established Subscription-based MMOs seems to be the “third rail” in MMO discussions. LotRO has jumped into F2P headfirst, marking some classes as premium, reducing character slots for non-paying customers, and putting powerful items in the marketplace.
During the Stratics interview at E3, the Free-to-Play question was raised, and Dave Georgeson (EQ2 Senior Producer) took a swing:
The current subscription model isn’t going to change. The people that are playing the game as it stands right now really like the way it is. They don’t want us to sell items for power in the marketplace. They want to be able to earn their way through and achieve things on their own. They don’t really want people to be able to get ahead with their wallet. So the existing business that we have right now is not going to change. If we were to do something outside of it, it would be completely separate.
Georgeson had a followup clarification on the EQ2 Forums:
We will not be changing your subscription model. We’ve heard you folks loud and clear that you do not want items with stats introduced, you don’t want players buying their way to power, etc. Your world will stay the way it has been and we will continue to support it with new content, items, etc.
Commentary
At first glance, this would seem to shut the door on F2P in EverQuest and EverQuest II’s future. However careful consideration of the interview and reading of these comments would seem to leave a crack open for the possibility of Free-to-Play appearing on isolated servers, much as the Bazaar and Vox servers allow isolated RMT in EQ2. Clearly we’re in the realm of speculation here.
By the way, some are using the acronym FTP to describe Free-to-Play, however FTP is so widely used for File Transfer Protocol, we will be using F2P.
Expansion Date Guesstimations
We have been guesstimating that the 6th expansion for EverQuest II: Destiny of Velious would make an appearance this November. However based on Georgeson’s comments in this most recent interview, we’re now estimating that the expansion will not hit until early 2011. We’re a little over 1 month away from Fan Faire (August 5-8) so no doubt this date will be locked down before then.