Dethdlr 
Today, Daybreak Games unveiled the new redesign of their website, DaybreakGames.com. Along with the new site design, they also revealed their new logo and the new name for Station Cash: Daybreak Cash. We are unsure of how long it will be before this gets changed in-game. Here’s a screenshot of one of the five screens that cycle through on the new homepage.
Update: As part of the celebration for the launch of the new website and logo, EQ2 players can take advantage of the following:
EverQuest II
All Access members are in for a boost this week with Double XP! That includes Double AA, Adventure, and Tradeskill XP for All Access members only, from 12PM PDT April 27th until 12PM PDT May 4th.
Update 2: Daybreak President John Smedley and Senior Vice President of Global Sales and Marketing Laura Naviaux gave an interview to GamesIndustry.biz about the transition as well.
Kind of an angry looking logo, can’t say I think it’s that great looking or that good a fit. And lol at Daybreak Cash …. DBG has become better at originality (2/500).
I like how the screencap says (GOKU)
At least the logo points out what game DBG will focus on.
http://adamrabalais.deviantart.com/art/World-War-Z-Poster-349936493
I thought that logo looked familiar. Eye Cog Games
wow that could almost be said to be a trademark violation. It the same image except colored.
DBG has become worse at originality (1/500).
/gigglesnort
I see what you did there.
I actually tweeted both Baybreak and EyeCog about this. No reply yet though…
The all seeing eye, I could have known.
Yep, yet more one-eyed f ‘ery thrusted in my face. Disconcerting to say the least. I feel sad that it now emblazons the brand that publish my favourite game that I’ve played and supported since day one.
Just Got an email from DBG titled “WTF is happening at Daybreak? ” Serioulsy? This is how you present yourself to the public.. with abbreviated profanity? I know its an attempt to be cutting edge and all and maybe WTF is now in the lexicon, but I still think t may be offensive to quite a few players. Further I imagine If I started a post on the Forums entitled “WTF is happening at Daybreak” I imagine there is a good chance I get banned…. maybe its just me a fuddy duddy
Maybe they are fans of WTF comics?
http://www.wtfcomics.com/
I love that comic!
They brought us Kunark Fried Cocatrice! ^_^
It is entirely inappropriate for games without a profanity rating.
still can not get to everquest II website. I wonder if they are doing away with the forums.
I’ve seen that logo before, though much less angry looking, on a bag of Wise potato chips…
Hopefully they’ll just change the url of the forums. If they do decide to close the forums I really hope they give some warning this time.
An interesting snippet from the new EQ2 EULA…
“Daybreak may, at any time and in its sole discretion, discontinue your access to any Game(s) through your Account and require you to create an account with a partner game site (e.g., territory-specific game site) in order to play the Game.”
o.O 😯 I hope they’re not planning on splitting the forums/servers/game like they almost did with the Pro-Sat fiasco
As someone who writes T&C’s for retail websites, theres probably nothing to it, probably just a provision covering their backs just in case it does become a possibility again at some point down the road.
But yeah, bit of an eyebrow raiser, particularly if you’re not based in North America, and you lived through the PSS1 debacle.
Yeah, my eyebrows are somewhere in space right now. If they try that rubbish again, I’ll be gone.
So I like how in the interview Smed seems to want to be done with EQ and EQ2.
I guess at least this time he’s saying it pretty clear instead of lying to everyones faces!
It’s easier for them to justify a lack of content, and an over-reliance on repetitiveness, if they claim it’s what we want. 🙄
“Rather than help solve one of today’s biggest generational issues — the insanely-short attention span — we’re going to embrace it!”
And this is why I keep encouraging my son to play EQ2 with me. Things should take time and patience and dedication.
This unprofessional kind of presentation is what happens when you hand the reigns over to the youngest people and hope for the best. I suppose the idea is to leverage their personal knowledge of people their age into profit, but I don’t think that ever works out the way people think.
It’s a huge mistake to write off a franchise like Everquest because the CEO lacks the ability to make it work. Instead of taking it to the next level, we have a regression to “session based gaming” and a dumbing down as a solution to a problem that is unsolvable for the people who remain.
There is a critical lack of experience and vision since the mass firing,and probably before that. Watch “the making of” EQ2 video from the early 2000’s and compare the professionalism of then to what we have now. It’s a shame that craftsmanship has been lost.
If they really wanted to future proof their products, they’d look past this short sighted dependence on the 20-somethings (who don’t have money to spend anyway) and focus on the up and coming generation of kids. MMO’s are far from dead, they just need to truly be taken to the next generation. Hearing that a CEO cannot accomplish a task is a good reason to rid the company of a talentless hack with no vision.
Oh yes, this is so true.
With all these changes coming down the pipe, I’m wondering if they SoE Game cards you used to be able to get at Wal-Mart and Gamestop will become DayBreak cards. I went to my local Wal-Mart recently and all the SoE cards were gone.
That website design is terrible, especially for a game company. Those full screen pictures are all “Look at how hip and in-tune with the game community we are” and they have no actual game information on the screen. Go to practically any game company website (checked bethesda, blizzard, and funcom personally), and you see actual content about the games. Daybreak, you get a guy on a bluescreen dressed like a zombie with makeup brushes next to him.
So Smed spent 30 million on PS2. Where did that money likely come from?
Oh, probably from those pesky subscription model games like the Everquest franchise that he obliviously wants to dump. What if that money had been spent to make a VR version of EQ2? (Note: no offense is meant to PS2 fans)
Buy the adventure pack, then get banned by daybreak for threatening a guy using a broker script after I noticed him undercutting me by seconds over a 12 hour period… Daybreak really wants this game to die
The nerve of those evil Daybreakers.
Day Break…still a horrible name. Especially with SoE’s bad reputation, I can’t be the only one who thought of “They Break Games” when I first heard of the name.
Also wow that is literally Eye Games logo. John Smedley, it’s best you clarify if this was talked about Eye Cog Games or more shit will be placed on whatever reputation you have left…