Feldon Domino has posted some background and lore regarding the new tradeskill society, the Ravens of the North, in New Halas. From the EQ2 Forums:
The Ravens of the North
Leader: Nikolas MacCraifft
Location: New HalasThe Ravens of the North is the tradeskill society in New Halas. The early settlers in this area are mainly barbarians and other followers of Marr, but any new settlers are welcome provided they keep the peace, work to rebuild Halas, and show respect for the shrine of Erollisi.
Halas, the ancestral home of the Northmen, is no more. Torn asunder by years of fighting with the snow orcs, the city was finally razed to the ground by the fiery chunks of Luclin raining down to fulfil the shaman’s prophecy: “On the night of fire, Halas shall be consumed by earth. Blood shall flow like water, for death travels through the air.” Yet the sons and daughters of the Marr twins will not go quietly into the Gray Wastes, nor shall we leave our beloved Erollisi Marr unguarded as she travels those lands. Where she now lies, let us go too. We shall rebuild New Halas to stand guard by her shrine, and never again shall we turn our backs on our home.
–Nickolas MacCraifft, the White Raven