Feldon After previous indications that only Australia’s pricing of Destiny of Velious was being looked into, today brings the news that UK pricing will see an adjustment as well. From the EQ2 Forums:
UK Customers:
The DoV collector’s edition is now priced at 44.99GBP. The standard edition remains at 29.99GBP. Both prices include the required 20% VAT Tax.
Australia Customers:
The DoV collector’s edition is now priced at 67.95AUD. The standard edition is now priced at 45.95AUD.
NOTE: Customers who have already pre-ordered will be charged at the new lower rate.
Do the Math
With this change, the UK now has complete parity with the US on the pricing of the Destiny of Velious Collector’s Edition:
$60 + 20% VAT = $72.
£44.99 = $71.90.
Europe and Australia are still a bit higher, about $5-8. And this does not take monthly subscriptions or StationCash into effect, which have long since been overpriced.
We applaud this change to fair pricing, and would have willingly held Wednesday’s article for comment had we known this news was coming.
Well Done SOE! And I’m glad to see that, having pre-ordered, I’ll get to pay the lower price.
Yah, I suppose its good marketing ploy…charge X amount and then when the uproar starts getting a head of steam, charge less and let your slogan be “Hey, at least we’re gouging you less now!! You’re in our world!!!”
“We applaud this change to fair pricing, and would have willingly held Wednesday’s article for comment had we known this news was coming.”
I’d say your article caused the change, rather than trailed it. It takes only a few minutes to make a price change, not days or weeks.
Somebody at the top saw the article, saw the loss of sales coming, told someone down below to get their act together.