Feldon 
It looks like Marketing is getting started earlier this year as EQ2 ZAM has already released their Altar of Malice expansion preview with some nice screenshots. No doubt Massively, TenTonHammer, and MMORPG won’t be far behind with their own press tour writeups.
Altar of Malice marks the 11th expansion for EverQuest II. First announced at SOE Live 2014, the expansion will add two new overland zones as well as several new Advanced Solo, Heroic and Raid dungeons. The level cap will increase from 95 to 100 for adventuring, tradeskill and guild levels, and both tradeskillers and adventurers alike can enjoy a variety of new quests and collections.
We recently joined Senior Producer Holly “Windstalker” Longdale and Creative Director Akil “Lyndro” Hooper for a preview of some of the zones we’ll get to visit in Altar of Malice, as well as some extra tidbits of info about the expansion.
Hi Feldon
I do like what you do. But this article here is really getting on my nerves. Not because of you, but because of the always returning discussion when a new expansion is coming out. Ever thought about 30 Dollars and what you have been buying for it or when you were in Vegas – a few drinks in the bar? Now think about the time and effort that went into this expansion, oh and not to forget how many people are on the payroll. No I do not think it is to much for what we will get – and I mean here the expansion itself not the side-goodies. jmotc – And let me make it clear Feldon – I do appriciate your great work for the game here with your website and want to thank you for it!
Martin, unfortunately price isn’t set by effort, it’s set by market tolerance. Boosting the price of a DLC pack for a 10+ year old game with stable (at best) population and that barely rates a subforum on gaming Web sites is a bit provocative. It may even be a little self defeating. Whether the effort justifies the price is debatable, but giving players a reason to stop being fans for such a mature game smells of desperation.
I’d love some honest discussion with Smedley to understand his real motives. Maybe it’s as simple as the price that must be paid to get a seat at the Sony table. Smed may not be steering the ship much anymore.