Yesterday, SOE President John Smedley issued a series of tweets about EverQuest II:
We are seeing some amazing growth in EQ2. 40% increase in daily logins since going f2p. 300% increase in new players.
And 200% increase in Item sales. Plus we have added a lot of new subs. All during the time that some really good competition hit the market
Some players have opined that a 200% increase in item sales might not be much of an indicator considering the Free-to-Play conversion coincided with an e-mail campaign encouraging tens of thousands of players who had quit to try EQ2 again for “free”. From discussions we’ve had with some of these returnees, many were shocked at how limited a Silver account was and pulled the plug within 30 minutes of trying out EQ2’s Free-to-Pay service.
The time period in question also included both Double StationCash and Triple StationCash events. It’s worth noting that the 200% increase in sales could be a count of items rather than a measure of revenue, or the revenue may be calculated before doubling and tripling discounts. The numbers could be juggled in any number of ways.
In other news, Smedley announced a partnership with ProSiebenSat.1 Games AG, a pan-European owner of television stations, radio networks, and print publications. Here was his tweet on the subject:
Very excited to be partnering with Prosieben in Europe!
Excerpts from the Bloomberg Press Release:
ProSiebenSat.1 Media AG (PSM) will publish eight games from Sony Online Entertainment in Europe exclusively, including “Star Wars: Clone Adventures” and “DC Universe Online,” as the broadcaster expands online offerings.
The agreement with the Sony Corp. (6758) division also includes online multiplayer worlds “EverQuest II,” “Free Realms” and “Pox Nora,” Unterfoehring, Germany-based ProSieben said in a statement today.
ProSieben’s games, online video and other digital ventures had 243 million euros ($311 million) in revenue in the first nine months of last year.
ProSieben shares were up 2.2 percent to 14.83 euros at 1:39 a.m. in Frankfurt, valuing the company at 3.2 billion euros. Its shares lost 38 percent of their value last year.
“We didn’t feel we had the right reach in Europe,” said Sony Online Entertainment President John Smedley at the Munich meeting. “Our goal is to become the leading free to play publisher in the world and with the help of ProSieben, we feel Europe is covered now.”
The companies will share revenue and risk under the terms of the multiyear agreement, executives said today.
The announcement that ProSiebenSat.1, better known in Europe as alaplaya, would be picking up Sony Online Entertainment’s games drew words of warning from existing players of alaplaya games which, according to several customers have been poorly supported and subject to thus-far unresolved hacks.
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