From EQ2Players:

The choosing of a guild name is a very important rite. To help ensure that your new name is considered carefully, we are introducing Guild Name Change potions at the price of 5500 SC. We believe this price is fair for those who do want a name change, but will also serve as a deterrent to those who might want to frivolously rename their guild every time they have a kerfuffle in the lands of Norrath.

There has always been the option to disband a guild and create a new one with the desired name, but think of all the work and sacrifice that went into Guild XP and levels!

Comments after the jump…

Did you start a guild years ago and and give it a silly name as a goof?  Did the guild manage to survive and now has lots of members but still has a silly name?  Ever wish you could change the name?  Help is on the way!  shotens recently posted a request on the EQ2 Forums:

So what I ask is for the Dev team to put out a product that we can spend our hard earned money on that allows us to change a guild name.

and got this startling response from Rothgar:

It’s done and should be available soon.

Commentary

On the one hand, I’m glad that those with silly names will be able to change them if they choose (nothing wrong with silly names btw). On the other hand, guilds that have gotten a bad name on a server will now be able to change their name and confuse the population.  On the third hand (three hands???)  it will allow guilds who have gotten a bad name to change their name if the leader who caused them to get the bad name in the first place decides to leave the guild.  Since it usually doesn’t take very long for the average person to figure out when a guild falls apart and gets re-formed under a different name, I don’t really see this as a problem.  Unless, of course, my guild decides to start taking votes on what to call our guild and “Pink Fairies of Norrath” starts leading in the polls. 🙂