SOE President John Smedley has personally addressed the removal of EQ2 Subscriptions from the StationCash Marketplace:
Quick note – I’m sorry we didn’t do a good job of messaging this. It was handled while we were at E3 and that was bad. Very simply put we pulled the non-recurring subscriptions because we want a closer look at the numbers and how our overall pricing of subscriptions is impacted by it. I don’t want anyone thinking they were pulled because of double DC promotions or anything like that. We know what we’re getting into when we run those promotions. We’ve been running them for years and we run them because our players like them. It may surprise people, but we actually see terrific numbers on the days we run those promotions so it’s a win-win for our players and for us.
We’re trying to figure out the right balance of things that make our customers feel great about our pricing and balance that against our customer base as a whole. We aren’t saying they are going away for good.. we’re just looking carefully at the data right now and how we do this right. Please be patient while we figure this out. These non-recurring subscriptions are something we’re still working through and we want to make sure we do this right. Obviously as a business we have to make sure the decisions we’re making good for our players, and I assure you that’s what we’re trying to do.
Then he provided this update:
I’ve asked the team to put them back up for a week to let people buy them with existing SC. We should have been more thoughtful about this and I apologize for handling it the way we have. I’m not sure when it will be back up. Maybe today or maybe Monday (a lot of our team went to E3).
and an update from Piestro:
Some of you may have noticed that non-recurring subscriptions are no longer available on the Marketplace. This change was premature, and the option will be restored. However, we do intend to discontinue offering non-recurring subscriptions in the near future, and we will be sure to let you know in advance when this occurs.
We apologize for any confusion.
and finally an update from Olihin:
We will have these items back on the Marketplace for everyone in the next couple of hours.
We are verifying the changes now, and pushing them to live soon after.
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