I’m not late on this announcement at all!
From the EQ2 Forums:
Get double Station Cash® when you redeem SOE Game Cards from any participating U.S. Best Buy store for Station Cash from Friday, August 16 to Sunday, August 18, 2013. You can purchase your SOE Game Cards from participating Best Buy stores any time, but to get double Station Cash you must redeem them before the offer ends at 11:59PM PDT on August 18, 2013.
Reminder: You only get double Station Cash when you redeem SOE Game Cards from a participating U.S. Best Buy store between 12:00AM PDT on August 16 until 11:59PM PDT on August 18, 2013.
If You Can Find Them…
Echoing similar StationCash offers at Walmart stores, it seems many Best Buy stores do not carry these cards, or were completely unaware of this promotion, thus they did not order any cards to take advantage of the offer. This rather defeats the purpose of these deals, and mostly leads to customer frustration.
Incidentially, suggestions to buy the cards on BestBuy.com‘s website miss the point that cards must be redeemed before the end of this weekend.
WWFD? (What Would Feldon Do?)
If I worked at SOE in the Marketing department, I’d have a valid e-mail address for a manager at every Best Buy store and send them an e-mail release a week before these types of promotions encouraging them to stock these cards. Yes, there are over 800 Best Buy retail stores if you include Best Buy Mobile. SOE routinely e-mails nearly 2 million Station accounts so sending out 800 e-mails is not completely daunting.
If every store sold 10 extra cards, that’s $120,000, with SOE seeing probably 1/3 or $40,000 of that. That may seem a pittance, but sales of StationCash cards during promotions is an inevitable gateway to non-promotional sales. Better availability of cards would lead to more impulse buys year-round.
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