Yet another finger in the pie…
A press release from ProSiebenSat.1′s website:
ProSiebenSat.1 and TF1 begin extensive partnership for online games in France
Munich, Germany, August 2, 2012. ProSiebenSat.1 is entering into a partnership of several years with France’s biggest TV station Télévision Française 1 (TF1), covering the field of online games. The media company’s games publisher ProSiebenSat.1 Games will thus provide the French games portal www.MYTF1.fr with its portfolio in stages, starting in mid-August. The portfolio includes games from the existing licensing and content agreements with Sony Online Entertainment (SOE) and 35 other partners. With more than 25 million active gamers, France has the second largest online gaming market in Europe. Through its partnership with TF1, ProSiebenSat.1 Games is able to achieve another milestone in its international expansion of the online games business.
The French games portal www.MYTF1.fr is run by eTF1, the French market leader’s New Media subsidiary, and will be exclusively provided with free-to-play* titles by ProSiebenSat.1 Games: The agreement covers blockbuster games such as DC Universe Online (SOE), S4 League and Maestia – Rise of Keledus, with more titles to be added gradually throughout the coming months. Other games distributed by ProSiebenSat.1 and developed by leading third-party partners will follow.
Christian Wegner, Director Digital and Adjacent at ProSiebenSat.1 Group, states, “We are very much looking forward to cooperating with TF1. This marks the beginning of the Europe-wide distribution of our games. The strength of MyTF1 promises our games optimal attention, and at the same time, we are setting up the biggest games portfolio in France together.”
Olivier Abecassis, CEO of eTF1, adds, “Online gaming is one of the most popular leisure activities in France. More than 25 million active gamers put France in second place in the rankings, following Germany**. The agreement with ProSiebenSat.1 contributes enormously to our top-quality positioning in a very promising market. In addition to the games shows on TF1′s stations, we have now achieved a solid, strong coverage online as well, thus addressing the entire market.
About ProSiebenSat.1 Games GmbH
The games publisher ProSiebenSat.1 Games is a subsidiary of the ProSiebenSat.1 Group and focuses on the Europe-wide licensing and marketing of online games as well as games partner acquisition. The portfolio includes, among other things, S4 League, Maestia and Florensia. Since early 2012, ProSiebenSat.1 Games has held the Europe-wide licenses to several games from Sony Online Entertainment, including the blockbuster games DC Universe™ Online, EverQuest® II, Star Wars®: Clone Wars Adventures™, Free Realms®, Magic: The Gathering – Tactics®, Pox Nora®, the upcoming PlanetSide® 2, and the next installment of the EverQuest® franchise.
Über Télévision Française 1
eTF1, the TF1 group’s new-media subsidiary, creates and distributes interactive and multimedia products via the web, mobiles, audiotel, SMS, IPTV and interactive TV. eTF1 also develops products based on other key Group topics, including news, community, entertainment, sport, youth and cinema.
* Free-to-play: an online game free in part or entirely. Unlike subscription-based MMOs, they are financed mainly through the sale of merchandising and optional services.
**Source Newzoo: National Gamers Survey 2012.
Director Communications Diversification
ProSiebenSat.1 Media AG
Phone: +49  95 07-89 20
Fax: +49  95 07-89 23
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