StationCash Cards $5 Off at GameStop — Oct 13th til Oct 28th

Written by Feldon on . Posted in Daybreak Cash

From the EQ2 Forums:


Receive $5 off when you purchase any of the SOE pre-paid game cards at GameStop*, valid October 13th – October 28th, 2014.

*This promotion is valid at US GameStop locations only.

UPDATE as of 11:00am PDT Today (October 15th) from Afista:

Greetings everyone,

We have received confirmation that the issue is now resolved and GameStop has made each of their locations aware of this discount. If you continue to experience troubles getting the discount, please let me know the store address so that we can further address the issue.

Sorry again for the inconvenience!


Windstalker Addresses Marketplace Price Tweaks

Written by Feldon on . Posted in Daybreak Cash, EQ2

Holly “Windstalker” Longdale has stepped up and taken a bullet for Finance with these posts on the EQ2 Forums:

Just so there’s no confusion or suggestion there’s a bug, a few prices have changed on SC items. Very few. About 6 items. We felt that doing that at the same time as the sale might be helpful for members, at least, who choose to purchase those few items.

This week prices that changed are on purchases that you can obtain or use in-game in other ways (like merc slots and revive). As a few people have pointed out, we make adjustments like functioning businesses do. We’ll continue to make adjustments as we go forward which will include reducing prices too (one item this week was slightly reduced).

Overall, please be sure you’re happy with the price before you confirm your purchase. We want you to be happy about what you choose to buy and we are grateful when you do! We aren’t out to trick anyone. I promise you that!


Oh, and on the bonus XP days, weekends, etc. There are going to be plenty of them coming over time. As you have said here, we did Double XP last weekend through to Monday. We’ll be doing it again before too long. Same with Status XP days, weekends, etc.

We like to give you plenty of stuff to look forward to and fun benefits. Next weekend we’ll be doing a Status Bonus weekend, for example, that will include F2P members.

Merc Unlocks, Item Unattuners Jump 50%, Spell Research Up 145% Before Labor Day

Written by Feldon on . Posted in Daybreak Cash, EQ2


UPDATE: EQ2 Producer Holly “Windstalker” Longdale has addressed today’s price increases on six (out of over 2,700) Marketplace items here.

Original op-ed follows:

It is no secret that EverQuest II, EverQuest, DC Universe Online, and PlanetSide 2 are funding the freewheeling development costs of EverQuest Next and Landmark. Existing properties funding future development is standard procedure in the video game industry. It’s also no secret that the current incarnation of EverQuest Next is actually SOE’s fourth attempt to launch the product, with nearly 5 years of development effort being left by the wayside.

What is a surprise is that, despite the elimination of Double and Triple StationCash promotions last summer, and despite the wildly successful Landmark Trailblazer presale which sold thousands of copies at $100 a pop, it apparently may not have been enough.

I like what the EverQuest II team has been doing the past couple of years (ok those mystery crates are way too stingy! but seriously…). They’ve been communicating with us more than they have in years. They’ve been open and honest with us at SOE Live and on EQ2 Insider about what features are likely, doable, wishlist, or “bucket of awesome” items so our expectations can be set. The EQ2 team have embraced the two focused feedback forums — Area 51 and the Raid Council — /bug (Yes they read it!), and forum private messaging, allowing players of all gameplay styles to reach the game’s developers and designers and be heard. The EQ2 team no longer spring changes on us and hope we won’t notice. In my opinion, it’s a good time to be an EQ2 player.

So it’s frustrating for me to see someone higher up pull the rug out on a Friday night, dial up prices on a few popular Marketplace items, and then leave the EQ2 team holding the bag. In reality, it’s just a few items. So far we’ve only found 50% increases on [eq2u]Item Unattuner Bundle[/eq2u] and Mercenary Unlocks, and a 145% increase on Spell/CA Research Assistants. What concerns me is the way this was done. I suppose it’s possible that the timing of this was purely coincidental and unintentional, but for this to fall just hours into a sale, on Labor Day Weekend, is highly suspect.

Why am I so certain that this didn’t come from the EQ2 team? They’ve earned my trust.

SC Marketplace is 25% Off for All Access This Weekend

Written by Feldon on . Posted in Daybreak Cash, EQ2

From the EQ2 Forums:

This weekend, SOE will be officially wrapping up summer with some great savings for All Access members!


All Access membership offers great value like in-game perks, a claimable monthly 500 SC reward, and 10% off in-game Marketplace items. But this weekend, we’re going to crank the Marketplace discount from 10% to 25% off!

From Friday, August 29th at 10AM PDT to Tuesday, Sept. 2nd at 10AM PDT, members will get a 25% discount on in-game Marketplace purchases*!

The discount is only available in Marketplaces for games currently part of the All Access program. Excludes Landmark and Dragon’s Prophet as they are not yet included in All Access membership.

Want to browse the EQ2 StationCash Marketplace? You can do so right now on EQ2U!

StationCash Returns to Walmart with Landmark Beta; GameStop $20 for 2500SC for Limited Time

Written by Feldon on . Posted in Daybreak Cash

While Double and Triple StationCash days may be a thing of the past, it looks like retailer promotions of StationCash cards will be continuing for the foreseeable future. As announced by SOE Director of eCommerce Mark Tuttle at SOE Live, we will soon see Landmark-themed StationCash cards at Walmart and GameStop, each with bonus items attached. Here are the details we’ve been able to glean:

Walmart Landmark SC Card (link)

  • 2,000 StationCash
  • Immediate and permanent access to Landmark’s closed beta.
  • One of five Landmark loot bundles:
    • Earthbound Bonus Pack
      3500 Dirt, 3500 Stone, 3500 Sand + 2 random Relics (from Vast Relic Stone, Destructive Relic Stone, or Swift Relic Stone) for free stat upgrades
    • Forester’s Bonus Pack
      3500 Plain Wood, 2000 Burled Wood, 1500 Striped Wood + 2 random Relics (from Vast Relic Stone, Destructive Relic Stone, or Swift Relic Stone) for free stat upgrades
    • Excavator’s Bonus Pack
      2125 Marble, 2125 Amaranthine, 1550 Obsidian, 1325 Alabaster + 2 random Relics (from Vast Relic Stone, Destructive Relic Stone, or Swift Relic Stone) for free stat upgrades
    • Metalworker’s Bonus Pack
      1775 Copper, 1500 Tungsten, 1250 Gold, 1300 Cobalt, 625 Rubicite + 2 random Relics (from Vast Relic Stone, Destructive Relic Stone, or Swift Relic Stone) for free stat upgrades
    • Gemologist’s Bonus Pack
      2450 Agate, 2400 Tourmaline, 2375 Aquamarine, 2200 Topaz + 2 random Relics (from Vast Relic Stone, Destructive Relic Stone, or Swift Relic Stone) for free stat upgrades

40% Rebate Off Entire EQ2 Marketplace (excl. Heroics & Expacs) — Also Holidays in July!

Written by Feldon on . Posted in Daybreak Cash, EQ2


From EQ2 Community Manager Margaret “Luperza” Krohn on

With the warmth of the sun and the blessing of Tunare, the EverQuest II Development Team brings you fun summer sales!

From July 3rd, 2014 at 12:00 PM PDT until July 8th, 2014 at 11:59 PM PDT, all items except for Heroic Characters and Expansions will be available for a 40% rebate sale. This sale is available to all EverQuest II player (free and members). For those of you who are members, you’ll be provided an additional 10% rebate upon checkout!


Windstalker: Double XP Soon, 40% Rebate StationCash Sale This Weekend

Written by Feldon on . Posted in Daybreak Cash, EQ2, Live Events

According to Holly “Windstalker” Longdale, this July 4th weekend will not see Double XP  as we’ve seen in past years (EQ is having one this year), however we will see a 40% rebate for selected StationCash items. Hopefully the sale will include “service” items such as Character Slots, Spell Research, Age of Discovery features like Mercenaries, or Server Transfers, but we’re not holding our breath.

From the EQ2 Forums:

No Double XP this weekend, but there will be one very soon ™. We have a big 40% sale this weekend. This is also the last weekend of the Gear Up, Get Ready where members are getting bonus XP. Just saying.

SOE Prepaid Game Cards (30 Days or 1500SC) 33% Off at Best Buy — July 2~5th

Written by Feldon on . Posted in Daybreak Cash, EQ2

Not to be outdone by Target, Best Buy is now offering a $5 off promotion for Sony Online Entertainment’s 1500SC/30 day game cards. And unlike the Target offer, these Best Buy cards are available at the $10 purchase price either in stores or on Best Buy’s website. This deal is available today (July 2nd) through July 5th. From


Save $5 when you buy a $15 SOE Game Card at Best Buy stores from July 2-July 5!

Find a Target Store Without SC Cards? SOE Wants to Know!

Written by Feldon on . Posted in Daybreak Cash, EQ2


We’ve got an update from Ashlanne on the SOE forums:

All US Targets are involved in this promotion. We would like you to please send us the exact location for [any] Target that did not have the cards or told you they didn’t have the cards. A street address is necessary to look it up in our database.

You can post in the linked thread above, or post a comment here and I’ll repost it in the thread for you.

SOE Prepaid Game Cards (30 Days or 1500SC) 20% Off at Target

Written by Feldon on . Posted in Daybreak Cash, EQ2

From the EQ2 Forums:


We’ve got a promotion that’s right on Target! Head over to your local Target from June 15th to June 28th and receive 20% off your purchase of an SOE Pre-Paid Game Card!

This news was posted at 4:36pm PDT today.


These cards work out to 1500SC for $12 or 125SC per dollar. If you can still find the 1500+500SC cards at Walmart, those work out to 133SC per dollar. However we have confirmed with several sources that the Walmart 1500+500SC cards can no longer be reordered from SOE and they will not be getting new stock. Despite a tweet from SOE President John Smedley teasing that double SC promotions aren’t completely gone, we have not seen one for quite some time now, so this may be the best deal going.

Summer Kickoff — Bonus XP and Marketplace Sales

Written by Feldon on . Posted in Daybreak Cash, EQ2, Free-to-Play (EQ2X)

EverQuest 2 has announced a “Summer Kickoff” event! First up, all players will see 30% off Appearance items and Mounts on the Marketplace.

Now here’s where we split off into the Free-to-Play and All Access groups.

  • All players will receive Double Bonus XP on Monday, May 26th
  • All Access subscribers enjoy Double Bonus XP the entire weekend (May 23-May 26).

From the EQ2 Forums:


To celebrate the start of summer, we’re having double experience and sale action!

All players will have double experience on Monday, May 26th, 2014 at 12:00 AM PDT to 11:59 PM PDT. All players will also have 30% off on appearance items and mounts, starting Friday, May 23rd, 2014 at 12:00 PM PDT to Monday, May 26th at 11:59 PM PDT.

All Access members will have the entire weekend of double experience and 30% off on appearance items and mounts, starting on Friday, May 23rd, 2014 at 12:00 PM PDT to Monday, May 26th at 11:59 PM PDT. Note: Yes, this stacks with your 10% off on all marketplace items for being an All Access member.

We hope that you all enjoy the double experience and sales. Have a fantastic weekend!

After the jump, some further comments on Double vs. Bonus…

EQ2 Contest – Submit a Photo

Written by Caela on . Posted in Art, Appearance, Housing, Daybreak Cash, EQ2

From Luperza on the Official Forums – a new contest sponsored by EverQuest 2.  As of the date of this post – there are only two entries.  It does appear you must have a Facebook account to enter.

Salutations Norrathians!

If you didn’t catch our first episode of EverQuest II Insider, you may have missed one of our announcements about future contests! Starting in May, we are doing a monthly contest. These may vary in theme, requirements, and rewards, so if you have any good ideas for future contest ideas, send them our way!

May’s contest is all about housing décor with a draconic theme! Head over to our sweepstakes and submit your photo! This contest ends May 27th, 2014 at 2PM PDT. Three winners will be chosen. Each winner will attain a bundle of up to five housing items of their choice (at the discretion of SOE) that’s worth $25.00 USD.

We can’t wait to see your photo submissions! Don’t forget to send us your ideas and tune into the next EverQuest II Insider on June 4th, 2014 at everquest2.


Hop to It! Bunny Mounts Come to EQ2 in Time for Easter

Written by Feldon on . Posted in Daybreak Cash, EQ2


Holly “Windstalker” Longdale has posted 3 new screenshots on her Twitter account about new bunny mounts which are now available in EQ2. They are leaper mounts and currently run 1,350SC.


Bristlebane Day Brings Flying Bovoch Mounts

Written by Feldon on . Posted in Daybreak Cash, EQ2, Game Updates & Maintenance

In my Spring weather-fueled absence from Norrath, I’ve missed more than a few announcements, so let’s get caught up, shall we?


From the EQ2 Forums:

A flying meaty monstrosity has been spotted…and spotted…in the realm of Norrath! It would seem Bristlebane takes small statures to heart given the size of the little wings on these brand new barnstorming Bovochs!

To share his glee and innovation, Bristlebane has made his flying Bovoch’s available to those brave enough to take one to the air during the most hilarious of holidays from Friday, March 28th, 2014 to Thursday, April 10th, 2014!

The flying Bovoch mounts (available in black and pink) are 1995SC, as were last year’s non-flying mounts. There are also winged versions of the baby Bovoch house pets available as well.


Smed: PlayerStudio Coming to Europe — EQNL Made It Happen

Written by Feldon on . Posted in Daybreak Cash, EQ2, Player Studio


Aspiring graphic artists who happen to live outside the USA have been stymied by SOE’s regional restrictions on Player Studio. It’s our understanding that tax and accounting laws have so far kept the program from opening up to other countries.

With Player Studio being a core part of the upcoming EQNext (sources pointing to a 2015 nod) and EQNext Landmark (going Alpha this month and in wide release sometime in April), it seems that a corner may have been turned and PlayerStudio availability in the EU may be on the horizon. As a happy side benefit, this will hopefully open the marketplace up for many more EQ, EQ2, Planetside 2, and FreeRealms player-designers as well.

Weekend StationCash Services Sale in EverQuest II — Jan 17~21

Written by Feldon on . Posted in Daybreak Cash, EQ2

From the EQ2 Forums:

Is your Vitality in the dumps? Low XP gain keeping your character from enjoying Norrath? Don’t settle for normal speed progression! This weekend only, take advantage of 30% off Services* and Potions to ensure your character receives nothing but the very best!

This sale will begin at 12:00 PM PT, January 17th and be available until 11:59 PM PT, January 20th.

* Heroic Characters and 280 AA Bauble not included

What’s On Sale?

  • Character Slots
  • Reforging Uses (you can use Plat or SC any time you reforge your stats)
  • XP Debt Removers
  • XP Potions
  • Vitality Potions
  • Guild Renames
  • Name, Gender, and Race Change Potions
  • Server Transfer Tokens

You can browse the EQ2 StationCash Marketplace without logging into the game! Just head to the EQ2U Marketplace Browser.

Smedley Delves into Reasons for Subscription Changes (mostly Accounts and Tax Laws)

Written by Feldon on . Posted in Daybreak Cash, EQ2, Free-to-Play (EQ2X)


SOE President John Smedley continues to peel back the curtain on the thinking behind Subscriptiongate and why he is trying to make this right for loyal customers, while addressing the Accounting and Tax Law issues which SOE could ignore no longer.

First up, Smed posted his philosophy on game development and how these Subscription changes were never about squeezing players for more revenue:

When I read through all the posts here and on our forums, it never ceases to amaze me how people can think we’re just money grubbing jerks because we’re trying to make money.

I can tell you from the bottom of my heart that’s just not how we think. Most people I know in the games business are in it because there is literally nothing else they want to do ever. From the time I was in high school I knew that’s what I wanted to do. The same is true for a lot of people here at SOE and around the industry.

Obviously one of our goals as a corporation is most certainly profit. And yes, when you guys buy our stuff it makes us happy. But money has nothing to do with why it makes us happy. We’re happy because you guys bought something we (or one of our other players made).

We’re in the middle of developing Everquest Next Landmark (on schedule right now for end of this month). We rebooted the game 3 times. It was a massive delay and it hurt us financially. But it was the right thing to do for us, and for the industry. Most importantly you all are going to get to play something we’re very proud of and we think is a whole lot of fun.

I believe a lot of this rhetoric is the result of us not being transparent enough, so we’re going to change that. I want us to start explaining the “why” in the decisions we make.. particularly the financial ones.

The changes we originally proposed would not have made us more money than the previous plan. Even if some people cancelled, though to be honest we thought our plan was pretty darn awesome and you would love it.

The same is true for a lot of the decisions we make. We’re trying to make life better for you, and yes.. for us too. But while some of those decisions are financially based, most aren’t. It’s usually something to clean up a tangled process or solve other problems.

So. how do we really feel about monetization?

Here it is.

We believe if we make great games, we’ll make money.

In that order.

So I therefore am going to make it one of my personal missions to explain the thought process behind our business decisions. I want to be able to have an honest enough dialog that I can actually tell you “yeah this is important to our bottom line.. that’s why we did it”… and have you at least not question whether that’s the real reason. You may disagree with it, but at least you’ll be able to make a reasonably informed judgement as to whether or not we’re the greedy company some of you seem to think that we are, but at least you’ll hear the why.

My hope is that by doing this we can at least get people to say “ok. that makes sense.. I don’t love it but it makes sense and I’m ok with it”. And if you don’t, then we have work to do.

many more quotes after the jump. Smedley has been a posting machine!

Backlash II: The Sequel — You Really Can’t Please Everyone

Written by Feldon on . Posted in Daybreak Cash, EQ2, Free-to-Play (EQ2X), Player Studio


Last Friday, SOE announced changes to their Subscription services, replacing the 500 SC/month allowance for having a Gold Subscription in any of SOE’s games with a monthly voucher to buy ONE item per game, up to 2,000SC, to exclude Player Studio, “bundles“, and an unknown array of other items, presumably “Services“, Experience items (280AA bauble), and expansion unlocks like Mercenaries. Players who buy a number of 100-200SC items would have lost out with the deal, as the voucher only applied to a single item with exclusions. And while it’s a small pool of players, Vanguard players on an All Access subscription would have gotten nothing out of the deal.

Yesterday, SOE President John Smedley halted these changes, bringing back the 500SC/month allowance (although it must now be claimed once per month), and went further, cutting the price of a multi-game All Access subscription from $19 to $15 and applying a 10% reduction in all Marketplace prices for Subscribers. And all was right with the world.

Except…It seems there were some players who were excited about the “one item per month up to 2,000SC” deal, but didn’t say so. I’ll let the quotes speak for themselves

from Kaeros:

Wow, that’s incredible. A bunch of people just b & m’d the entire community out of 4 times the rewards. Way to go forums.

Personally all the people I play with were pretty hyped about the new version once they said they were looking at bundles and player studio items being back on the table for it.

Stick to your guns Sony!

Smed Delivers! All SOE $15/mo Subs Become “All Access”, 500SC Returns, Player Studio Included

Written by Feldon on . Posted in Daybreak Cash, EQ2, Player Studio


After last week’s changes to Gold Subscriptions for EverQuest, EverQuest II, DCUO, PlanetSide 2, and All Access passes were announced, I was certain that regardless of how much player feedback came out against the changes, little would change.

After 6 years, I guess I can still be surprised by Sony Online Entertainment.

Just over 1 hour ago, SOE President John Smedley took to Reddit (once again bypassing the forums), to announce the restoration of the monthly 500SC stipend, AND some remarkable changes to All Access. This not only gives us back everything we asked for, but goes to the heart of solving the problems players had with these changes. We are fully cognisant of SOE’s issues with devalued StationCash, but the changes as announced last Friday were ham-handed at best. Today’s announcements make a lot more sense.

After the jump, John Smedley’s comments on Reddit

Breaking: John Smedley Talks Gold Subscription Changes

Written by Feldon on . Posted in Daybreak Cash, Player Studio

SOE President John Smedley has taken to his favorite “bypass the Marketing/PR Machine” venue Reddit and posted some personal thoughts on the Subscription changes recently announced for EverQuest, EverQuest II, Planetside 2, DCUO, and all of SOE’s games under the All Access umbrella. It’s written from a PlanetSide 2 angle, but it is applicable to EQ2 as well.

From Reddit:

Hello everyone,

I hope you all had a Happy New Year! we’re here back working hard to make cool stuff.

I wanted to give a little more insight into our thinking regarding the changes to the upcoming subscription plan.

I have been personally reading every post I can find about it and I understand there is a lot of FUD out there around it. So let me clear some things up and let you in on some of our thinking process.


The goals of our plan are very simple. Let players buy anything they want up to 2000 SC. It’s fair to say that there aren’t a lot of high priced items in the Planetside 2 shop, but that’s kind of a good thing too. It’s just when you look at it from the perspective of someone who’s plan is changing they are right to ask “why is this good for me?”.

We are discussing the feedback we’ve been getting and we are making some decisions regarding this today. Particularly around Player Studio items (yeah that was a bad idea) and we’re talking about bundles as well. I promise that we are listening.

Why did we make this change? There were a few reasons really. First and foremost we wanted to let players get some of the larger items on the marketplace. People complain the other way on this all the time – they complain that the 500SC isn’t enough for them to buy enough stuff. So we thought this would be a positive change.

Massively — Norrathian Notebook: Are membership changes a benefit to EQII players?

Written by Feldon on . Posted in Daybreak Cash, EQ2, Player Studio

Massively‘s MJ Guthrie has checked in with her thoughts on SOE’s announced removal of 500 StationCash/month allowance for Gold subscribers to its games:


While I had another, happier topic all ready to ring in the new year, SOE surprised us with a questionable decision this week that I felt necessitated an immediate response. So today we’ll focus on this hot topic instead: All change is not good. And SOE’s announced change in membership benefits for EverQuest II is really not good.

Previously, with the removal of the remaining free-to-play restrictions, EQII subscribers saw their benefits whittle down to essentially a buff to mount speed and coin, AA, and XP accumulation (basically what was offered during the Gold Rush event) and the monthly 500 Station Cash allotment. While that seems as if players lost most of their advantages for subbing, there wasn’t too much murmuring because at least we were happy that our comrades had the freedom to choose the classes and races they wanted and enjoy the game better. And besides, we still had the 500 SC, so we still had some worthwhile benefit. Well, now that’s changing.

SOE has decided that this last benefit must be retooled from 500 SC that accumulates until you use it to the ability to buy one single item for up to 2000 SC per month. While it may sound like a better deal on the surface, it’s not — not for SOE or for its customers.



Why this switch, and why now? My bet is because EQN Landmark is coming out soon and SOE wants to prevent players from building up SC by subbing to one game and spending it in EQNL, thereby forcing players to buy SC for the new sandbox if there isn’t any kind of subscription benefit offered.


50% StationCash Instant Rebates Active — App Gear, Housing, Over 1,000 Items+

Written by Feldon on . Posted in Daybreak Cash, EQ2


The two-day StationCash Instant Rebate event is now active, and over 1,000 items can now be purchased for half their normal price. Rebates are a marketing tactic intended to drive sales of StationCash, since players must typically purchase more to buy discounted items. If a mount is 1,950SC, then you’ll need the full amount to buy it, but you’ll immediately receive 975SC back. This rebate event runs all day December 31st and January 1st, ending at 11:59pm PST

What’s on Rebate?

  • most Appearance Clothes/Armor
    • Kilts, Cloaks, Shields, Weapons, Jewelry
    • Racial Heritage Armor
  • most House Items
    • House Pets and Plushies
    • Building Blocks
    • Furniture
    • many PlayerStudio items
  • Prestige Houses
  • Dungeon Maker Avatars & Builder Items
  • Consumables (many)
    • Item Unattuners, Spell Unlocks (F2P), Broker Credits (F2P)
    • Vitality Potions, XP Potions
    • Reforging credits (if you choose to reforge with SC rather than plat)
  • Pet Illusions
  • Bags
  • Legends of Norrath packs
  • Mounts (nearly all)
  • Freeblood: Race unlock, Cloud of Bats, Accessories, and House

What’s NOT on Rebate?

  • Services
    • Character Slots, Server Transfers, and Name/Race/Gender Changes
    • Level 85 Heroic Characters
    • 280 AA Baubles
  • Age of Discovery Features
    • Reforging, Mercenaries, Beastlord Class, or the AoD pack
  • Frostfell

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