From TSR-JoshuaM on the EQ2 Forums:

We’ve reduced the amount of time needed in order to purchase a Character Transfer token to 7 days of active, recurring, Gold Membership time. This should alleviate a great deal of the gating issues preventing many of you from purchasing this token.

Station Cash purchases of Non-recurring Gold Membership does not make you eligible for Character Transfer services. This service is only extended to active, recurring, Gold Membership holders or Station Access subscribers.

In the event of an account to account transfer, a process which must be done manually, both accounts must be fully verified to start the process. This may be an issue for free-to-play accounts as you may not be able to meet the verification requirements and this cannot be excepted under any circumstance.

We got some clarification today on those free Character Transfer Tokens…

One day only! Get a free character transfer token from the in-game Marketplace and choose your own server. Up to five moves allowed per account. UPDATE: Transfers are only valid on this day. All moves must be made during this day’s promotion. The item is NO RENT and will disappear after the day’s promotion is over.

From EverQuest2.com:

February 22: Othmir Day
Everyone who logs in on Launch Day, February 22nd, will receive an Othmir illusion potion. (Even those who aren’t playing in Velious!) The potion has 50 charges, and is available one per character. Just be sure to log in each of your characters during the day to claim a potion, if you want the illusion for more than one character.

This event will run at least until 10am pst (1pm cst, 18:00 gmt). According to some posts by SmokeJumper, this may be extended especially on Everfrost and Freeport which weren’t up until late last night. Remember, to claim this item, go to the Marketplace and select Expansion, then Nipik’s Gift.

February 23: Guild Double XP Day
Build up your guild and your guild spirit with Double Guild XP, today only!

Not to look a gift horse in the mouth, but this seems an odd day to do Guild Double XP. It will likely give something to do for people who didn’t buy Velious or don’t have a level 86+.

February 24: Free Transfer Day
One day only! Get a free character transfer token from the in-game Marketplace and choose your own server. Up to five moves allowed per account.

NOTE: This is transfers WITHIN an account, but not BETWEEN accounts, as this still requires the involvement of Customer Service.

February 25: Snow Days Discounts
Every day’s a snow day in Velious, but today you’ll find lots of cool prices on frosty-themed items in the Marketplace.

Some very interesting comments on the EQ2 Forums regarding players wanting to transfer off PvP servers from Rothgar:

We’ve been discussing our server transfer policies over the past couple of weeks but don’t have anything to announce yet.  We’ve commented on this subject in the past and are aware of the desires for people to have more open transfer policies between PvP/PvE and LG/Standard servers.  As soon as we have something to tell you, it will be announced.  But for now, understand that your voices are heard.

This may also have some ramifications for LiveGamer <-> Standard servers, but obviously there will be more discussion and feedback before such a change is considered. The discussion started regarding transfers off Nagafen and Vox.