From the EQ2 Forums:
It has been many years since the moon Luclin mysteriously exploded, sending debris crashing to Norrath. The catastrophic damage split the surface of the planet into the divided islands now known as the “Shattered Lands.” Despite the near-destruction of their homelands, the survivors of the Shattering and their descendants went on to accomplish great deeds, and all Norrathians celebrate their triumph at the annual Heroes’ Festival.
New for 2013: Earn Tokens of Heroism as you participate in the festivities and trade them for brand new rewards. Complete all the quests to get the “Badge of Heroics” achievement!