From the EQ2 Forums:
It’s Brewday once again in Norrath, and there’s nothing like the Dwarven celebration of Brell and beer to bring your spirits up! Adventurers across Norrath are invited to sample exotic brews, complete festive quests, and visit the mysterious Bar of Brell.
New for 2014:
Beer Tokens: Better than real money (because beer!), this special currency is a new quest reward option and can be used to purchase event-exclusive items.
Brewday Recipes: Take a break from drinking to craft some brand new Brewday items! Balin Copperfoot in the Bar of Brell has copies of “Brewday Accouterments to Craft V,” as well as previous editions.
New Quests: There’s some strange noises coming from below the Bar of Brell, and it’s not the band, the brawlers, or the boasting patrons. Speak with the bartender to learn more!
Brewday Bounty: Visit merchant Balin Copperfoot in the Bar of Brell for seven new Brewday items.