The news is coming quickly about EverQuest II: Sentinel’s Fate’s new Retail strategy.

Kiara brings us this:

Fan Faire attendees with accounts in good standing will receive a complimentary digital copy of the retail version.  You will have the early access and items associated with the retail version of the game.

We’re looking into Best Buy not having the listing yet.

Amazon and GameStop are shipping overseas.  I’m trying to get a list of the countries that will be shipped to.  Retail boxes ordered online and shipped, SHOULD be shipped in time to arrive on release day to allow people to take advantage of the early access.

In response to concerns that Amazon.com does not currently offer International shipping, and that Amazon.co.uk does not yet carry this expansion Kiara followed up:

This is being looked into.  The agreement is very specific that GameStop and Amazon will be shipping overseas.

Please let’s not throw the baby out with the bathwater juuuuuust yet.  Also, since we won’t be shipping until February, we’ve got a little time to work this all out with our distributors.

Additionally, retail boxes **should** be shipped in time for people to have them on release day if they pre-ordered, rather than waiting a week to get it.

Street Dates

The issue is that retailers, both online and stores, are scared sh*tless about breaking Street Dates. They’ve faced huge fines and browbeatings by Microsoft, Electronic Arts, etc.

The important part here, is for CLEAR communication between SoE Marketing and the retailers that there IS NO STREET DATE and that boxes should be shipped as soon as they are ready.